A former head of OzEmail and the Microsoft Network in Ausralia, Milne is now the telecommunications giant’s group managing director of voice, broadband and media.

It is a new title intended to deal with an old problem: how to stop the telco’s millions of fixed-line and broadband customers wandering off to other carriers.

Milne describes his unit as a “grown-up version” of what BigPond (Telstra’s internet service provider) was a year ago.

“We very much believe that as media changes and grows, the telco business becomes more about what you do on the pipes than the pipes themselves.”

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